对民间表演艺术“东北二人转”产业化发展的回顾与思考 = A review and rethink on the development of the commercialization of the folk performances art "Northeast Er Ren Zhuan"

“东北二人转”是流行于东北地区的民间小戏，迄今已有近三百年的历史，近年又被中国文化部指定为第一批国家非物质文化遗产。由于其产业化与包装上的成功，二人转席卷中国大江南北，形成一股“二人转热”，掳获千万观众的心。源于民间的文化产业在世界各地纷纷兴起，将文化价值与商业机遇一体化以共谋发展，作为中国民间文化产业中的领头羊，“东北二人转”产业化的成功值得深思与探讨。本文尝试对其产业化的发展做一个系统地梳理与回顾，并将用SWOT分析法从多方面来分析与思考，结合“绿色二人转”来瞻望“东北二人转”产业化的前景。The folk performances art Northeast Er Ren Zhuan has had a history of almost 300 years, and it has been popular among the northeast region of China. In the recent years, it was listed in the first batch of China’s National Intangible Cultural Heritage. Er Ren Zhuan became dramatically popular all over China due to its success in commercialization. As one of China’s leading cultural industry, the success of Northeast Er Ren Zhuan worths us to discuss and analyze. This thesis sets off to provide a systematic analysis of Er Ren Zhuan’s development in commercialization, as well as using the SWOT method together with the discussion on “Green Er Ren Zhuan” to figure out the future of its development in industrialization.Bachelor of Art